Woodscape Engineering
Woodscape Engineering, a prominent residential and commercial construction and interior design company, had established itself as a leader in the industry. Despite its success, the company faced a challenge: they were receiving only 2 to 3 small-ticket projects each month. Recognizing the need for a strategic shift, Woodscape Engineering approached us with a clear objective - to secure high-ticket projects consistently and optimize their workforce.
The Challenge: Unlocking High-End Opportunities
The primary challenge was the limited number of projects and their relatively small size. The company aimed to elevate its clientele, securing larger projects that would not only showcase their capabilities but also allow for better resource allocation. To address this challenge, our team initiated a comprehensive approach.
The Strategy: Market Research, Brand Building, and Strategic Campaigns
Market Research:
We began by conducting online market research to understand the dynamics of the current locality where Woodscape Engineering had been operating for years. This involved analyzing the target audience's preferences, behavior, and interests.
Brand Building:
With insights from the research, we developed a strategic approach to build the brand name specifically for high-end clients. This involved crafting a narrative that resonated with the expectations and aspirations of the desired clientele.
Social Media Video Ads:
Leveraging platforms such as Facebook and Instagram, we implemented a targeted social media video ad campaigns in the form of Reels and videos on Instagram and Facebook. The content was tailored to align with the preferences and behaviors of high-end clients, showcasing the company's portfolio and expertise.
Google Ads:
To further expand the reach, we launched a unique Pay-Per-Click (PPC) campaign, specifically utilizing Google Ads for both Search and Display ad campaigns. This approach aimed to capture the attention of potential high-end clients actively seeking construction and interior design services.
The Results: A Remarkable Transformation
The implementation of the strategic plan yielded outstanding results within a short span of 3.5 months:
- The number of high-end clients increased from zero to an impressive 35 per month.
- The strategic campaigns led to a significant 60% increase in the profit margin, showcasing the effectiveness of the tailored approach.
Facebook, Instagram, Google Ads (Search & Performance)
Campaign Platforms
35 per month
High-End
Clients Acquired
60%
Profit Margin
Increase
This case study highlights how a targeted approach, incorporating market research, brand building, and strategic campaigns, successfully transformed Woodscape Engineering's market presence. By focusing on high-end clients, the company not only achieved its goal of securing larger projects but also witnessed a substantial increase in profitability.
GrowInfy reshaped Woodscape Engineering's trajectory! Struggling with small-ticket projects, GrowInfy conducted targeted market research, crafting a strategic brand approach. Leveraging Facebook, Instagram, and Google Ads, we propelled a Social Media campaign, strategically expanding into commercial projects. The result? A surge from 2-3 to 35 high-end clients monthly, igniting a remarkable 60% profit margin boost in just 3.5 months. GrowInfy's digital finesse not only elevated our clientele but also optimized workforce utilization. We now thrive on high-ticket projects, thanks to GrowInfy's transformative strategies.
Jacob McDany
CEO of Rackspace