Taste of Thennagam
Taste of Thennagam, a cloud kitchen inspired by the rich culinary heritage of Nagar Kovil, delivers authentic South Indian flavors to Chennai and Chengalpattu. Their signature dishes, including Naangil Meen Kolambu, Kozhi Kolambu, and Chicken Poripu, are crafted with 75% regionally sourced ingredients and traditional recipes. The brand prides itself on offering a unique and delicious culinary experience, delivering freshly prepared meals to customers’ doorsteps via their website or food delivery platforms like Swiggy.
The Problem: No Strong Digital Presence
Taste of Thennagam was struggling with the absence of a robust digital presence, which was limiting their potential to compete with established brands in the competitive food industry. They lacked an online food ordering platform and were unable to capitalize on customer loyalty or repeat business. Additionally, they faced challenges in ensuring smooth digital operations to cater to their growing customer base.
GrowInfy’s Solution:
To address the brand's digital challenges, GrowInfy designed a comprehensive branding solution from scratch. We began with creating a custom logo, business cards, letter pads, signboards, and a branding guide to ensure a cohesive visual identity. Next, we developed a dynamic online food ordering website that featured a detailed menu and integrated secure payment portals for a seamless customer experience.
We also enhanced their local SEO presence by optimizing their Google Business Profile, improving visibility and driving organic traffic to their website. Our social media marketing efforts began with awareness and curiosity posts, generating interest for the brand’s launch and creating buzz around their signature dishes. Continuous improvements in Local SEO and social media strategy are part of an ongoing effort to grow the brand’s digital presence organically.
The Results:
Taste of Thennagam has successfully transitioned into the digital realm, increasing online visibility and providing customers with a seamless online ordering experience. With the foundation of a strong digital presence, the brand is now more competitive in the crowded food industry and continues to grow through organic strategies.
Our Success in Numbers:
- Increased online orders through their new website: 0% to 50% in 30 days
- Improved local SEO rankings and organic growth: zero visibility to 5000 visitors per day
Crafted a stronger social media presence with initial brand awareness posts
This case study highlights how a complete digital transformation, from branding to website development and local SEO optimization, helped Taste of Thennagam thrive in the online food delivery space and build a sustainable, loyal customer base.
I cannot express how thankful I am to GrowInfy for helping us launch Taste of Thennagam from scratch and scale our business in the highly competitive cloud kitchen industry. From day one, they took the time to understand our vision and challenges, and provided tailored digital strategies that solved our core issues—building a strong online presence, driving direct orders, and standing out in a crowded market. The team understood our vision and delivered tailored strategies that have truly made a difference. I’m extremely satisfied with their work and will definitely partner with GrowInfy for my future businesses.
Mr. Vicknesh Krishnan
Founder of Taste of Thennagam
