Gics
Gracious India Cooling Solutions (GICS) specializes in delivering premium climate control solutions for corporate sectors, malls, hospitals, large organizations, mega outdoor events, and manufacturing industries. Known for their reliability and efficiency, GICS is a trusted name in the cooling solutions industry.
The Challenge: Limited Reach and One-Dimensional Client Acquisition
Despite their expertise and industry presence, GICS faced significant limitations. Their business operations were confined to offline channels, and their client acquisition relied solely on event managers. Without branding, a website, or an online presence, GICS struggled to tap into new opportunities and expand their client base.
The Strategy: Building a Strong Digital Presence
Recognizing the need for a transformative approach, GrowInfy initiated a comprehensive branding and digital strategy for GICS.
Branding Transformation
We designed a custom business-centric brand logo that captured the essence of GICS. This was followed by creating essential print materials like business cards, letter pads, and a signboard, along with a branding guide to ensure consistency in future communication.
Dynamic Website Development
A feature-rich website was developed to showcase GICS’s products and services. The website provided detailed service descriptions and incorporated dynamic functionalities, ensuring a seamless user experience.
Boosting Local SEO
Leveraging Google Business Profile, we enhanced GICS’s local SEO presence, making the brand more discoverable to potential clients searching for cooling solutions in their locality.
The Results: A Digitally Empowered GICS
Within a short period, GICS underwent a remarkable transformation:
- The new branding elevated their market perception, creating a professional image that resonated with potential clients.
- The dynamic website became a critical touchpoint, attracting 10x more inquiries and significantly improving client engagement.
- Local SEO efforts led to a 250% increase in visibility on Google searches, driving inquiries from diverse industries and geographical areas.
A Success Story of Transformation
This case study exemplifies how a strategic focus on branding, website development, and local SEO can revolutionize a business. For GICS, it wasn’t just about establishing an online presence—it was about positioning themselves as leaders in climate control solutions while significantly diversifying their client base.
Partnering with GrowInfy, we transformed our brand identity. GrowInfy crafted a business-specific logo and provided a full suite of branding materials, including business cards and sign boards. They developed a dynamic website, listing our products and services comprehensively, and enhanced our online visibility through improved local SEO with Google Business Profile. This collaboration with GrowInfy in branding, website development, and local SEO has been pivotal in transitioning from an event manager-dependent business to a digitally recognized brand.
Mr. Vishnu
Chairman of GICS
